Flat Fee MLS Kent County MI | FSBO for $399 Flat

What does it cost to sell FSBO in Kent County with MOO?

The short answer is $399 for MLS Only, paid once. You get:

a 6 month listing
up to 50 photos and unlimited edits
Listing Lab writing and entering the listing for you
three free guides

MOO charges $0 at closing. Sellers who want a licensed broker beside them on offers can choose Offer Ready at $997. MOOniverse is $1,797 and includes closing coordination from the Closing Crew™.

How much could I keep on a Kent County sale?

Molly MOO cutting a dollar sign with a chainsaw, showing what Kent County sellers keep with a flat fee

How do you count cows? With a cowculator.

Here's an example. On a $400,000 home, this is how a percentage listing fee stacks up against a flat $399.

Example: a $400,000 home

Listing fee	What it costs	What you keep with MOO MLS Only ($399)
3% listing commission	$12,000	$11,601
2.5% listing commission	$10,000	$9,601
2% listing commission	$8,000	$7,601

Choose Offer Ready at $997 instead, and you still keep $11,003 against a 3% fee. What you offer a buyer's agent is a separate decision that you make and negotiate yourself. Example only. Results vary.

$12,000vs$399

What is Real Estate MOO?

Real Estate MOO puts Michigan homeowners on the MLS for a flat $399, through Realty Concierge Group, a licensed Michigan brokerage. Your price is your call, and you run your own showings and offers. MOO never takes a percentage at closing. Want a broker's help with offers or closing? Add it if you need it.

Molly MOO wearing a headset, ready to answer Kent County sellers

Got a question? Ask me.

See how MOO works →List My Kent County Home →

The difference that matters

Flat means flat. Here's how MOO compares.

Real Estate MOO charges one flat price up front and never adds a percentage of your sale at closing. Here's exactly what that price covers.

Real Estate MOO

The price you see is the price you pay

$399

Flat. The whole price. At any sale price.

Zero percentage at closing — not now, not ever
Your sale price doesn't change what you owe us
Full Realcomp MLS listing + syndication included
Licensed Michigan broker backing every listing
Every tier includes full MLS syndication, up to 50 photos and unlimited edits, Listing Lab (we write, enter and maintain your MLS listing) and all three prep guides — higher tiers add broker help with offers and closing, never feature unlocks

For example, a 3% listing commission on a $400,000 home is $12,000. Real Estate MOO charges a flat $399 and takes no percentage at all — which means a higher sale price stays entirely in your pocket.

Will Grand Rapids area agents see my listing?

Molly MOO as a DJ sending traffic and attention to Kent County listings on the MLS

Yes. MOO lists on Realcomp II, and your listing is shared with Realcomp's partner MLSs, including the one Grand Rapids area agents use. Your home shows up for them just like their own MLS listings do. It also goes out to Zillow, Redfin and Realtor.com, where many buyers start their search.

How much is transfer tax on a Kent County sale?

Two transfer taxes are normally due when the deed is recorded, and in Michigan the seller usually covers them:

the state rate: $3.75 per $500 of sale price
the county rate: $0.55 per $500

That's $8.60 for every $1,000 combined. Example: on a $400,000 sale, that's $3,000 to the state plus $440 to Kent County, or $3,440 in all.

If the home was your principal residence and its state equalized value today is no higher than when you bought it, you may be exempt from the state share. Your title company can tell you whether that applies. Who pays can also be changed in the purchase agreement.

Where is the Kent County Register of Deeds?

In downtown Grand Rapids. The recording fee for a deed is $30. Kent County accepts electronic recording, and in most sales your title company records the deed for you, so you'll rarely need to go in person.

What makes selling in Kent County different?

The county is more than Grand Rapids. Buyers shop Wyoming, Kentwood, Walker, Grandville, East Grand Rapids, Rockford, Lowell and Cedar Springs, plus townships like Ada, Cascade, Plainfield and Gaines. Name your city or township and your school district in the listing so the right buyers find you.
Commute routes sell homes. US-131, I-96, I-196 and M-6 tie the county together. If you're a short drive to downtown Grand Rapids or a major employer, say so.
Let the photos do the work. MOO includes up to 50 photos, so use them: every room, the yard and the garage.
Ask your city or township before you list. Cities and townships set their own rules on permits, rental homes and inspections. A quick call to your local office tells you whether anything is required when a home sells.
Well and septic homes. If your home has a private well or septic system, buyers often ask for an inspection. The Kent County Health Department offers well and septic evaluations.
Disclosures apply here too. Michigan law requires a Seller Disclosure Statement when you sell a home with one to four units, with a few exceptions, such as foreclosures and sales to close family. Homes built before 1978 need the federal lead paint disclosure.

Selling FSBO in Kent County

How it works

Only a licensed broker can place a home on the Realcomp MLS — so we do that part for you, and you stay in control of the sale.

Molly MOO jumping a motorcycle over MLS, home prep, contracts and closing, the steps for Kent County sellers

Build your listing

Add your Kent County home's details and photos online — no agent visit required.

Go live on Realcomp

We list it on the Realcomp MLS, and it syndicates to Zillow, Realtor.com and Redfin.

Field your own offers

Buyers and their agents contact you directly. You run showings and negotiate on your terms.

Close with backup

Add contract review or closing support whenever you want it — all the backup, none of the agent.

Where we list across Kent County

Cities: Grand Rapids, Wyoming, Kentwood, Walker, Grandville, East Grand Rapids, Rockford, Lowell and Cedar Springs.

Villages: Caledonia, Casnovia, Kent City, Sand Lake and Sparta.

Townships: Ada, Algoma, Alpine, Bowne, Byron, Caledonia, Cannon, Cascade, Courtland, Gaines, Grand Rapids, Grattan, Lowell, Nelson, Oakfield, Plainfield, Solon, Sparta, Spencer, Tyrone and Vergennes.

Common questions

What does a flat fee MLS listing cost in Kent County?

$399 with MOO MLS Only for a 6 month listing with up to 50 photos. MOO charges nothing at closing.

Will Grand Rapids area agents see my listing?

Yes. MOO lists on Realcomp II, and your listing is shared with Realcomp's partner MLSs, including the one Grand Rapids area agents use, so they see your home like any other listing. It also shows on Zillow, Redfin and Realtor.com.

How much transfer tax will I pay selling in Kent County?

$8.60 per $1,000 of sale price in most cases: $3.75 per $500 to the state and $0.55 per $500 to the county. Some principal residence sales are exempt from the state part.

Where do I record a deed in Kent County?

At the Kent County Register of Deeds in downtown Grand Rapids. Your title company usually records it for you.

Can I sell my Kent County home without a realtor?

Yes. You show the home and take offers yourself, while a licensed Michigan broker puts you on the MLS. Offer Ready adds a broker review of up to 2 offers.

Do I need an inspection before I sell in Kent County?

There's no single countywide rule, because cities and townships set their own. Call your local office before you list. If you have a private well or septic system, buyers often ask for an evaluation.

Is Real Estate MOO a real brokerage?

Yes. Every MOO listing goes on the MLS through Realty Concierge Group, a licensed Michigan real estate brokerage, with Joel Schmidt as the listing broker.

What happens after I pay?

Your home goes on the MLS within one business day of your completed file (signed listing paperwork, photos uploaded, intake form submitted and every room measured or marked not in your home; business days exclude weekends and holidays). From there Grand Rapids area agents see it, and it flows out to Zillow, Redfin and Realtor.com.